We all know that Wal-Mart is one of the most profitable and largest shopping chains in the world. It offers low prices for its products that many stores cannot compete with. However, Amazon is an exception with its fast shipping and similarly low prices.
Wal-Mart has been thinking of new ways to contend with Amazon and has recently thought of an interesting idea that has never been used by any other company that we know of. The idea is that customers will have the option of delivering online orders to houses that they pass on their way home, and the customer would receive a certain discount for their service.
There are obvious concerns and questions that still need answers before being tested. Insurance, theft, fraud, and willing customer participation are still big issues that Wal-Mart must overcome before putting this plan into action, but the idea is certainly unique so they must receive credit for that. They have finally thought of something that Amazon has not yet placed into effect.
Last week, Wal-Mart announced that they would be constructing areas in their stores where shoppers could order items online and pick them up from lockers instead of wasting time searching the store for the products themselves. Unfortunately for them, Amazon introduced a similar service in 2011. Wal-Mart’s sales are much larger than Amazon’s, but it is quite the opposite when it comes to online orders, which greatly worries Wal-Mart.
Wal-Mart is extremely proud of their recent idea, but there is no guarantee it will make it past the hypothetical stage to give Wal-Mart the chance to catch up to Amazon in e-commerce. Which company do you think will end up on top?